SweetSpot Group were also part of the team behind the successful 2007 London Grand Départ of the Tour de France, and are responsible for the creation of the unique, team based Tour Series programme of televised, city centre cycle races, which was created in 2009.
In 2012 SweetSpot, along with partners The London Marathon Ltd, as the London and Surrey Cycle Partnership (LSCP), were awarded the contract to deliver the Olympic legacy cycling event, RideLondon, which took place successfully for the first time in August 2013.
In 2014 SweetSpot launched The Women's Tour, a five-day elite, international stage race taking place in the East of England which in 2016 has been selected to be a founding part of the UCI Women's WorldTour.
In 2015 the company further developed it's portfolio by introducing The Great Tour, a 64-day circumnavigation of the British coastline which never loses the sight, sound and smell of the sea. The epic challenge draws in every coastal town, village and city to present Britain's greatest scenic views.